Branding is the application of marketing and bringing recognition to a specific product, product line, brand or even a person. Game Tite Records is a label but we are also a brand. Our logo, image, name and employees all make up the brand. All of these things help bring recognition to our company. There are so many labels, artists, models, actors and even families who have created a brand. The family that comes to mind first is the Jacksons. They created a brand by placing their images in music, cartoons, and business deals. Today, the Kardashians have branded themselves in almost every market. The name Kardashian is affiliated with television, music, weight loss, modeling, you name it. Kris Kardashian is a “guru” when it comes to branding. Sean Combs is another branding genius. Hey, we have to give props where its due. I work with alot of artists on distribution and some artists I have signed to my label. The one thing I tell them is to remember they represent their own brand (their name) and Game Tite.
Simon Cowell’s show the” X Factor” has a talented young teen named, Astro, in the running for the five million dollar record deal. When faced with being in the bottom two last week, Astro’s immaturity became evident. He didn’t want to perform for the judges and seemed to care less about the comments they made.
Being in the music industry and seeing so many talented young performers across the world, we run across very few that would be hesitant to perform when 5 milli was on the line. Game Tite works with artists like Cash The Ruler, James Keesee, Frank Black and Absooloot who would kill for the opportunity and bust their butts grinding every day. The youngest artist we work with is fifteen year old Jacques Johnson and this young man gets on stage and gives it 110% every time.
Even though Astro is talented, I truly believe Astro was allowed to remain on the show simply for ratings. Why would you keep someone who wanted to give it up. I think the judges failed to teach him a valuable lesson and Astro’s antics will show up again with some record label who will find him difficult to work with in the future. I could be wrong, and I hope I am wrong. Maybe his family called and gave him one of those “Boy what the hell is wrong with you” speeches. Time will tell. In the meantime, we will keep working with our future stars.